Mall offers shoppers younger, hipper “Fashion Santa”

He’s making a list. He’s checking it twice. He is getting a mani-pedi, buying $500 designer jeans, and is texting Debby to meet for brunch on his iPhone.

Meet Yorkdale Mall’s “Fashion Santa”:

#YorkdaleFashionSanta wants you to be the first to know about #BlackFriday offers! Sign up now! • link in bio • #YorkdaleBlackFriday #YorkdaleCheer

A post shared by Yorkdale Style (@yorkdalestyle) on Nov 23, 2015 at 6:14pm PST

The Toronto mall has hired Paul Mason, a model with 30 years of experience, to take pictures with shoppers and offer them shopping and fashion advice.

Don't miss your chance to visit #YorkdaleFashionSanta! He will be here on December 18,19, 20 & 23! #YorkdaleCheer Thanks for stopping by @fashioncanada! ????

A post shared by Yorkdale Style (@yorkdalestyle) on Dec 15, 2015 at 7:30am PST

We're spreading #YorkdaleCheer! #YorkdaleFashionSanta is here today until 8pm! Come take a selfie with him! ????

A post shared by Yorkdale Style (@yorkdalestyle) on Dec 12, 2015 at 10:33am PST

Waking up with #YorkdaleFashionSanta ???? His Q&A is on our blog • link in profile • #YorkdaleCheer

A post shared by Yorkdale Style (@yorkdalestyle) on Dec 8, 2015 at 6:09am PST

Yes, he is clearly into fashion.  He also does not have your typical sleigh…

Ho, Ho, Ho! Valet is the way to go! #YorkdaleFashionSanta #YorkdaleCheer

A post shared by Yorkdale Style (@yorkdalestyle) on Dec 12, 2015 at 6:36am PST

Fashion Santa (which is a thing that I had to grit my teeth to type) is not a replacement for Santa, he is also at the mall, but rather something the mall says is offered for a more “adult expeirence”.

“Fashion Santa doesn’t have a chair,” Mason told CBC News. “I often say I’m Santa’s younger brother — the thinner version.”