Beyoncé just did the impossible: she made people want to go to Red Lobster.
The restaurant chain, known best for being everyone’s 6th choice when going out to eat, saw sales up 33% on Sunday – the day after the singer released a new song where she mentions the seafood (?) chain.
“We’re calling it the Beyoncé bounce,” Red Lobster spokeswoman Erica Ettori told Business Insider.
In the song, called Formation, Beyoncé refers to Red Lobster as a reward for sex:
“When he fuck me good I take his ass to Red Lobster, cause I slay”
Red Lobster says it trended on Twitter for the first time in the company’s history over the weekend. It was mentioned over 300,000 times, including 42,000 times in a single hour.
Oddly, I could not seem to find a photo of Beyoncé and Jay Z dining at Red Lobster for this story.