Now you can grab apparel based on Beyoncé’s groundbreaking performance at the 2018 Coachella Music and Arts Festival.
Two sweatshirts and a tee-shirt will go on sale on Friday, according to the Hollywood Reporter:
Balmain announced Tuesday its Beyoncé x Balmain collection based on the 22-time Grammy Award winning artist’s Coachella wardrobe, which was custom-made by Balmain for her desert performance in April.
The new collection, launching worldwide July 14 and at the Paris flagship store July 13, features monogrammed “BK” hoodies and shirts in black, yellow and pink to match Queen Bey’s costumes. One difference: a prominent Balmain logo with Greek Deltas replacing the As.
Beyoncé did release some Coachella merchandise immediately after her set in Indio including windbreakers, crewnecks, tees and shorts with Greek letters – but those items weren’t based on her costume designs, weren’t made by Balmain, and were only sold for about a month.
Proceeds from sales of the collection will benefit the United Negro College Fund (UNCF) to help students of color attend college. The tee will go for $290 and the sweatshirts from $550 – $1,790.
