Sure, Coachella is about the music, food, and parties – but, perhaps above everything else, it gives brands a chance to try to appeal to festival goers with partnerships and marketing opportunities…or as we call it BrandChella.
It’s only been days since the 2020 lineup was released for the Coachella Valley Music and Arts Festival, but BrandChella has already begun.
A partnership between Coachella and water bottle manufacturer Contigo has been announced in an effort aimed at reducing single-use plastics. The partnership makes the water bottle company its official reusable water bottle partner.
Add exclusive Coachella merch to your order including a limited edition hoodie, the 400+ page "Coachella | The Photographs: 1999-2019" coffee table book & limited edition @GoContigo reusable water bottle. A festival pass is not required for purchase. pic.twitter.com/MPwqASY8vf
— Coachella (@coachella) January 5, 2020
Contigo will be creating a special edition Coachella bottle and, hopefully, Kanye won’t be a jerk and, unlike me, you will be able to keep your special festival water bottle this year.
