The first 50 people at Rubio’s new Palm Desert location get $50 gift cards on Thursday

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If you like fish tacos, and you have a little time to spare on Thursday, you can hop in line at the new Rubio’s to score a gift card.

The franchise is giving the first 50 people who visit the newest location in Palm Desert (Highway 111 and San Pablo) $50 gift cards and some merch, according to a press release.

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By the way, this Rubio’s is a Rubio’s Coastal Grill.  The company has updated 70 of its restaurants to reflect the brand’s evolution beyond its signature Original Fish Taco to a more coastal menu and changed the look of the place.

They also feature some new menu items like Regal Springs Tilapia Tacos and Burritos,  sustainable Grilled Gourmet Shrimp Tacos,  a California Bowl made with wild Alaska Coho Salmon, and a Chipotle Orange Salad with all natural chicken raised without antibiotics.

You can check out the menu here.

Rubio’s Coastal Grill opens at 10am Thursday (and everyday after) – though you might want to get there a bit early as new places in Palm Desert usually see a pretty decent sized line for a grand opening.

Images: Rubio’s