Today is National Lipstick day because, I guess, everything has to have a national day now – and that meant free lipstick at M.A.C. Judging by the line at 10 am at the location inside the Westfield Mall in Palm Desert, free lipstick is in demand.

And it’s not just long lines in the desert, the rest of the country saw plenty of people show up for the free lipstick:

The line for a free #MAC lipstick. I thought I had arrived early. #NationalLipstickDay #Houston pic.twitter.com/IwTtk0NzPC

— Smart Chick Liz (@Jupiter2410) July 29, 2018

Sunday morning. What are you doing? Sleeping in? Brunch? I’m in line for a free lipstick like a good husband @MACcosmetics. 109th in line. #NationalLipstickDay #LifeOfAHusband pic.twitter.com/zXREM0o4Kp

— Joe Henke (@JoeHenke) July 29, 2018

Customers get to choose from one of five shades during the promotion – which has stores handing out a limited number of wristbands.

https://www.instagram.com/p/BltZOlSnM0x/?taken-by=mac_ranchomirage

Good luck getting your free lipstick!