Here are a couple of pretty good Coachella billboards

(Twitter)

There are a ton of new billboards that have gone up on the 10 Freeway targeting Coachella goers headed east from Los Angeles, Orange County, and maybe that one guy who came to the desert from Fontana. Honestly, there are so many damn billboard on the freeway, I tune most of them out. But there are a couple that got my attention.

This one from BABE Rosé with Bubbles won’t get me to buy it, but it did gett a chuckle out of me:

And then there’s this one from Eminem (aka Marshal Mathers):

That by the way is not just some lyrics from “Lose Yourself” which went on to a successful run as an internet meme – rather it’s a real pop-up restaurant happening somewhere in the Coachella Valley on Saturday. Sadly the event is invite only.