Movie theater popcorn is the best popcorn. Which is one of the reasons you will be willing to shell out $5,000 for a bucket of it and a soda when you go to see Avengers: Age of Ultron.

And while we have all complained about the crazy high prices of the snack, soda, and candy at the concession stand – without it, the local multi-plex wouldn’t make enough money to keep the doors open.

But how much money does the theater make on a popcorn sale? A lot.

Business Insider explains: