LA Traffic Sign Hacked (To Promote Literacy?)

New literacy initiative brought to you by #LADOT pic.twitter.com/IafYZfiMrc

— carolineoconnor (@carolineoconnor) January 9, 2015

A street sign in downtown Los Angeles took it upon itself to improve literacy rates in America by demanding that people “read a fucking book”!

Need a New Year resolution, maybe? “Read a f’n book” says #DTLA electronic street sign pic.twitter.com/3iJhOsDg3X

— Daina Beth Solomon (@dainabethcita) January 9, 2015

LA Weekly reports that the sign was hacked on Thursday, but no one is really sure by whom or why.

The sign, which was in the Bunker Hill area has since been changed.