The tournament that used to be the Bob Hope and is called, I think, the Chrysler Humana Bob the Builder Challenge has released some details on this January’s tournament and, this probably won’t surprise you, your ticket gets you a whole lot of things that aren’t golf related because golf is boring to watch and no one cares about it anymore.
From their website:
CareerBuilder Challenge patrons can expect to enjoy a fan experience with enhanced entertainment value while embedding themselves in the heart of the desert’s premier sporting and social scene. New this year, all CareerBuilder Challenge spectators will have access to multiple on-course hospitality areas at the Stadium Course at PGA WEST, which offer premium food and beverage options for purchase and the best views of the golf action. More details will be announced in November.
After featuring popular Indie-pop band Fitz and the Tantrums in what was the event’s first live, post-round concert last year, the CareerBuilder Challenge will double its concert quotient in January to include post-round concerts following Friday’s second round and Saturday’s third round. Musical artists and concert locations will be announced at a later date and concert admission will be included with all Friday, Saturday and weekly (five-day) grounds tickets – no additional or upgraded tickets needed.
Hell yeah. Premium food & drinks along with not one but two concerts in the east Coachella Valley – it’s just like Coachella…if Coachella made you sit through hours and hours of boring ass golf before you got to see some live music.
