Beginning Tuesday and running through September 29, you can grab a free coffee from participating Mickey D’s all over America during breakfast hours (until 10:30 a.m. – no matter what Michael Douglas says).
Why the free coffee? 3 reasons mostly…
- Taco Bell has made a move on Ronald McDonald’s breakfast territory
- To divert attention from the company’s awful August sales numbers
- A dumb marketing plan as explained by Time:
With a two-week giveaway in the fall, a few weeks after the new school year started—when mornings for families and students still feel exceptionally hectic and harried—McDonald’s is likely seeking to position itself as a quick and convenient habit that’ll help you get your day started a little easier. The idea is to give out lots of free coffee now, with the goal being that 1) customers will buy breakfast when they’re picking up free coffee; and 2) customers will keep coming back for breakfast and coffee (and perhaps lunch and dinner, too) long after the freebie promotion is over.
It just might work – although McDonald’s will then soon find out how quickly habits change once people have to pay for shitty coffee again on September 30.
That Brooke Beare! She’s quite the sleuth!
Thought you might like this one Jean 🙂