The Coachella Valley has had a non-stop Christmas radio station since July…JULY!!! And while “Let it Snow” was just weird to listen to in 120-degree August heat, now that the temperature has dropped (and Christmas decorations have started going up) – it is much more enjoyable.
The station, dubbed “North Pole Radio”, can be found at 104.3 fm. And, perhaps best of all, there are no commercials, annoying DJs, un-winnable “nationwide contests”, or basically anything other than Holiday music…a Christmas miracle, perhaps?
Whatever the reason, enjoy it – as, come this time next year, it will probably be, yet another, country music station.