On December 19, Palm Springs will launch their new shuttle service called The Buzz.
The Buzz – get it? ‘Cuz you will “catch a Buzz!”
Anyway, this is actually a pretty cool (and long overdue) thing for the city to have. The shuttle will operate up and down Palm Canyon and Indian Canyon drives Thursday through Sunday until 1 a.m. – awesome for vacationers and for people that would like to not risk a DUI (novel concept, a shuttle instead of a checkpoint – i.e. prevention rather than playing “gotcha”).
The only problem with the shuttle is that the marketing agency for it (those behind The Buzz name – and no, that “catch a Buzz” line will never, ever get old real fast) were kinda bitchy to The Desert Sun about what the shuttle is called.
“We’re calling it a trolley. Not a bus. Not a shuttle. A trolley. That is the terminology,” said Josh Morgerman, executive vice president of Symblaze, the firm leading the branding campaign, describing the launch date, concept and route.
“We don’t want this to feel like a shuttle bus to the airport. We want this to feel fun,” Morgerman told the Palm Springs Main Street group Tuesday morning.
And nothing says “fun” more than being a total snob about the name of a shuttle.
So, from now on let’s all refer to The Buzz as a shuttle and only a shuttle.
Thank you.
