Coachella Valley beer fans were treated to a special rare beer on Tuesday – as Russian River Brewing Company’s Pliny the Younger, a super rare Triple IPA, was tapped at La Quinta Brewing Company’s Old Town Taproom.

Here are some pics.

The line just before noon…on a Tuesday!

And for what? This, my people.

And, yes, Pliny the Younger is delicious.

The location will be tapping more tonight starting at 6 pm.  You can also enjoy other Russian River beers like Pliny the Elder, Blind Pig, and Supplication while supplies last.

La Quinta Brewing Company, Old Town Taproom, 78065 Main St #100, La Quinta, (760) 972-4251