Serena Williams will be playing the BNP Paribas Open in Indian Wells in just a couple of weeks and she may notice some highly targeted ads on four billboards on her way into Palm Springs.
Her husband, Alexis Ohanian, purchased the billboards as a way to welcome Williams back to tennis for the first time since giving birth to their daughter.
These just went up on alongside I-10 into Palm Springs. @OlympiaOhanian & I wanted to welcome her back to tennis. Designed them myself, with some help from Jr.#GMOAT pic.twitter.com/zRcMmxhgB5
— Alexis Ohanian Sr. (@alexisohanian) February 27, 2018
Well, that’s very nice.
