You are going to have a much tougher time scoring a $5 Footlong deal after the chain’s CEO announced franchises won’t be required to offer the promotion.
It comes down to complaints from franchise owners, some of which made very little profit off the five dollar sandwiches due to the high cost of things like deli meats and regional factors.
“If you look at California, there’s a very different cost of business than in Arkansas,” Subway CEO Trevor Haynes told USA Today.
According to Time, Subway restaurants may still have some type of specials such as a $3.99 six-inch sub deal that’s currently available at Subway locations in the San Francisco area.
In addition to getting rid of the $5 Footlongs, other changes are coming to the franchise such as a spicier chicken sandwich and paninis, which are being tested at several California locations.
It also seems as if Subway will try to woo someone thinking of a burger to come grab a sandwich instead using Twitter, based on this weekend’s tweets:
Game break, burger break ? Time to #SubTheBurger and let the real MVP on the field.
— SUBWAY® (@SUBWAY) September 10, 2018
Do you find burgers boring? Are you a fan of having 4.9 billion combinations in crafting your lunch? If you said yes to either, then come #SubTheBurger
— SUBWAY® (@SUBWAY) September 9, 2018
Monday: ?
Tuesday: ?
Wednesday: ?
Thursday: ?
Friday: ?
Saturday: ?
Sunday: ❗️ 4.9 billion combos ????????️??❗️ #SubTheBurger— SUBWAY® (@SUBWAY) September 9, 2018
Well, okay then.
