Local TV channel making the switch from news to giveaways, stunts, and pranks

Doing Good On KMIR Promo

THIS FEBRUARY IS ALL ABOUT YOU ON KMIR NEWS!KMIR News and Flooring Innovations are celebrating YOU all month long with random acts of kindness all across The Valley. We’re hitting the streets, buying your lunch, filling your tank, paying for your coffee…and other random acts of kindness to inspire YOU to pay it forward.Watch KMIR News all month long as we’re out doing good, and then get involved! Send us a video as YOU do something random and good for someone near YOU! We’ll be posting them online and letting YOU vote on your favorite random act of kindness. The winner will receive $1,000!KMIR News and Flooring Innovation are helping make the Coachella Valley a Better Place to Live. And so are YOU!

Posted by KMIR News on Friday, January 29, 2016

KMIR News, in what can only be seen as a full blown effort to shift from a local TV news station to something more resembling a 1980s radio channel full of giveaways, remote broadcasts and hilarious pranks, has announced that they will now give you a gift card or full tank of gas in February because they are “doing good” – which is a thing that can be sponsored.  Coincidentally, February is also sweeps month.  Weird how that works.

In addition to the free schwag, KMIR is also asking you to take a video of yourself doing something good in The Coachella Valley for a chance to win a thousand dollars – perfect, because as the bible teaches:

Be kind to one another, tenderhearted, forgiving one another – just be sure to only do nice things for thy neighbor if you can record it and post it online, as the local TV and a flooring company might give you some cash as part of a ratings stunt.

But enough about that, where is our free tank of gas, Ginger?