Desert Beer Company, the Coachella Valley’s newest brewery, opened pretty quietly over the summer. But, now that The Season is here, the brewery is hosting a Grand Opening celebration on Friday.

Things kick off at 11 am with a ribbon cutting – which will be followed by live music and giveaways from noon to midnight.

KUMA Catering will be on-hand to provide tasty grub during the event.

Desert Beer Company is located at 77770 Country Club Drive, Suite D, Palm Desert. You can get more info on their website here.