A Palm Springs’ door…yes, a fucking door, has its own hashtag.

#ThatPinkDoor has been used in conjunction with numerous photos on social media taken in front of a Palm Springs home with, you guessed it, a pink door.

https://www.instagram.com/p/hU6OvDFG4a/

The Desert Sun noticed the trend, though they have no idea who owns the home. It might be an Australian couple, but I have my money on the owner’s of this Seattle restaurant.

Mostly, the photos and hashtags are used for “modeling” photos in front of #ThatPinkDoor, like this one:

https://www.instagram.com/p/0uLjGGAv-g/?tagged=thatpinkdoor

There are also photos of bikes in front of #ThatPinkDoor:

https://www.instagram.com/p/3LNtGtAJSu/

People on bikes in front of #ThatPinkDoor:

https://www.instagram.com/p/3RlU1rJloo/?tagged=thatpinkdoor

A person on a bike next to a bike with no person in front of #ThatPinkDoor:

https://www.instagram.com/p/6EePGsMv3A/

The back of a human head in front of #ThatPinkDoor:

https://www.instagram.com/p/3ou9GuSABY/

Whatever is going on here:

https://www.instagram.com/p/6TOIzrGtJv/

Proof #ThatPinkDoor actually opens:

https://www.instagram.com/p/6vCY73inLD/

#ThatPinkDoor in the rain:

https://www.instagram.com/p/8cCKQIjGAG/?tagged=thatpinkdoor

Whatever is going on here:

https://www.instagram.com/p/6vS_fAgnzo/

Trick or treating at #ThatPinkDoor:

https://www.instagram.com/p/9kkfL2HPOm/?tagged=thatpinkdoor

And even a drawing of #ThatPinkDoor:

https://www.instagram.com/p/5t-usQFmaQ/

No one is really sure how they whole thing started – but, one thing is very clear: it appears tourists are just a bit desperate for things to do and see while staying in Palm Springs.